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Albert_Einstein......

The intuitive mind is a sacred gift and the rational mind is a faithful servant. We have created a society that honors the servant and has forgotten the gift.

Albert Einstein

Process Integration  Knowledge Management  Customer Requirements  Problem Solving

OPTIMUM

1. The point at which the condition, degree, or amount of something is the most favorable.

 2. Biology.  The most favorable condition for growth and reproduction.

Your enterprise is a human activity system. It is a living system. Does the above describe its present condition? By what measure could you answer yes or no?

The ACSI, American Customer Satisfaction Index data reveals that true customer satisfaction is composed of a 30% product and 70% service mix. The ACSI reveals that satisfied customers are not necessarily loyal customers. Only Completely Satisfied Customers repurchase products. Most experts in the field have concluded that satisfaction is made up of three equally essential elements – Importance, Expectation, and Performance. Are your systems and processes capable of capturing an intimate understanding of Customers’ present and future needs and expectations, and transforming that understanding into the most economically delivered products and service?

Complete customer satisfaction will establish the most favorable condition for your human activity system’s growth and reproduction. Entropy, the inevitable and steady deterioration of a system or society will be countered with the sustained inflow of sufficient resources to achieve lasting viability. 

The implication is that an objective measure of the optimization of your enterprise could be if and how consistently you are able to achieve Complete Customer Satisfaction.

The resources needed to achieve optimum are likely to be hidden within your reach. Let the search begin!

 

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Last modified: Wednesday July 02, 2003.

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